Advertisers may sneak into your brain

We may soon wish the Firefox extension Adblock Plus existed as a neural implant affecting all sensory input:

Study: Subliminal ads warp your brain – CNET

Science has proven, once again, that advertising is effective. Who knew?

Researchers from upset-destined Duke University (fill out those brackets, people) and the University of Waterloo have published the results of a study that suggests that brief exposure to Apple’s brand logo drives higher levels of creativity than exposure to IBM’s logo. In fact, the researchers suggest that subliminal advertising is actually more effective than regular advertising, because people don’t have time to raise their anti-ad defenses.

…etc.

The Reality Distortion Field Is Real – Slashdot

“Apparently, even subliminal exposure to the Apple logo can make you ‘think different.’ Researchers at Duke University subjected participants to subliminal images of the iconic Apple and IBM logos (during what subjects thought was a visual acuity test), and those who were shown the Apple logo generated more creative ideas after the test than did those who were shown the IBM logo. In a second test, subjects exposed to the Disney logo acted more honestly than those who saw an E! Channel logo.”